How to Make Money Online With Information Products
By Tellman Knudson

I generally teach people who want to learn how to make money online to focus on selling information products, right? And there are a bunch of reasons for that. But the biggest reason is because the profit margins on them are just insanely, insanely high. And when you have a business where you can have insanely high profit margins, it's just really great to use that to your advantage.

So we're talking about information products, and by information products we mean how-to products in the form of audios, videos and text. I learned this from people like Mark Joyner and Shawn Casey and Alex Mandossian - a bunch of really, really smart guys who taught me how to run multi-million dollar businesses...and information products are always the backbone of these businesses.

Obviously, there are million dollar - multi-million dollar and billion dollar businesses that are not information based, but for someone who's just starting out and trying to learn how to make money online...and trying to get their business going, it's probably the path of least resistance in order to make that happen.

Often people have an idea for an information product first, and they get it in their head that it's time to create that product before they're making any money online or they even have a clue what it is their customers will buy. This is actually the exact opposite of what you should do...and the reason for that is very simple. You should always start out marketing other people's products...specifically other people's information products.

And there are several reasons, right? You don't have to do any customer service, you don't have to be good at writing copy, you don't have to have a sales letter, you don't have to know what the market wants to buy, you don't even have to have a market in order to start selling other people's information products online. You don't have to do any of these things.

When you're selling other people's products, it gives you the opportunity to test things out.

Rather than spending your time actually creating the product, you can be testing how your potential prospects or customers will respond to an existing product.

Your testing can be in the form of e-mails, in the form of teleseminars, in the form of sales letters, in the form of special reports. You can do podcasts or videos...whatever form of communication you choose. And then based on their response, you know what things you will need to tweak and what stuff to include in the product that YOU create. Now you are building something you KNOW your customers want and and you have a high probability that they will buy it. To me this is the only thing that makes sense.

So keep this in mind while you are learning how to make money online and you won't get confused, distracted, or moving in the wrong direction. When you are new, creating your product first will move you away from the money instead of towards it.

Tellman Knudson, CEO of OvercomeEverything, Inc., is a master list builder, self-made millionaire and well-known for his ListBuilding Club.The ListBuilding Club is the premier source of list building information for home based internet marketing businesses. Join Tellman and the Overcome Everything team as they teach thousands of people about list building and how to make money online. To learn more about the ListBuilding Club, please visit http://ListSpark.com/

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